Now there are many reasons why people like memes, naturally…but….
I have noticed that one major use of memes is to combat outrage culture. There’s times when someone is so angry and so outraged and their anger so misplaced that we use absurdity to morph something that is full of hate into something that is full of laughter and amusement.
Memes are a way to disempower outrage culture, and a way that we have learned to cope with things that we think are maybe being taken a little too seriously.
(via takashi0)